Union Liver Focusing on Long-Term Investment
Two chairmen of  Union Liver, a well- known  joint  venture
  multinational  between  the  United   Kingdom   and   the
Netherlands, told the newsmen recently that its operations
in China suffer adverse impact by the financial crisis, but
  the  strategy  concerning  the  Chinese  market   remains
unchanged. If there is any change, it is the focus more on
the long-term investment in China.
The company sells food and daily-use articles in more  than
150 countries and regions in  the  world  with  an  annual
sales volume of 50 billion U.S. dollars. "Walls" ice cream
, "Lux" toilet soap, "Zhonghua" tooth paste,  "Pond's"  and
"Hazeline" skin-care cream and "Omo"  washing  powder  are
extremely popular in China. The company has a  history  of
104 years, but it is the first time for two top leaders to
visit a country at the same time. It  is  also  the  first
time for the company to hold the meeting of directors in a
  third  country  outside  the  United  Kingdom   and   the
Netherlands.  The  huge  market  potential  in  China  has
aroused the special interest of this  world- class  giant.
The company has established 12 joint  venture  enterprises
in China with a total  investment  of  600  million  U. S.
dollars.